This series of print advertisements were created as a class assignment for my art direction course. The assignment was to create three print ad executions for any brand of water, in which the class was required to use a creative strategy of utilizing emotive devices to convey the message of the advertisement. In my executions, I chose to use the brand “San Pellegrino” water for all three ads. I was already familiar with the long-time, strong existing brand, and felt that as a brand, it could withstand experimental creativity. In all three executions, I selected images of classic Italian icons, and personified a certain type of parody in each. The first and third ads, however, also utilize indirect juxtaposition. Whereas the second ad contains a unique selling point. What I like most about these executions is that they contain different levels of comprehension to be interpreted by the audience.
This series of print advertisements were created as a class assignment for my art direction course. The assignment was to create three print ad executions for any brand of water, in which the class was required to use a creative strategy of utilizing emotive devices to convey the message of the advertisement. In my executions, I chose to use the brand “San Pellegrino” water for all three ads. I was already familiar with the long-time, strong existing brand, and felt that as a brand, it could withstand experimental creativity. In all three executions, I selected images of classic Italian icons, and personified a certain type of parody in each. The first and third ads, however, also utilize indirect juxtaposition. Whereas the second ad contains a unique selling point. What I like most about these executions is that they contain different levels of comprehension to be interpreted by the audience.
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