This NDRC ad is an example of text + image advertising style. In this micro-zoom, color photograph, a single light bulb is screwed into the earth and is shown popped up and surrounded by grass. I like this photograph because it symbolized a fusion of modern technology with nature. This image + text ad is intended to encourage its audience/readers to live eco-friendly: green. I selected a very round font to complement the curve shape of the light bulb. I stylized the second line in the copy to look like a glowing light bulb, complimenting the concept of “good idea!”
This ad represents my execution of an isolated image advertisement. I searched high and low for an image that displayed nature in defense mode, somehow or other. I felt a picture with both of those elements would “speak” clearly enough as an image-only advertisement for NDRC, especially when you consider NDRC’s slogan: The Earth’s Best Defense. I felt that this photograph didn’t require any sort of weaponry to appear defensive; it is haunting enough as it is. The face that is carved into the tree makes the tree look terribly grumpy. However, the carving is very convincing. I couldn’t imagine that if this tree were actually able to make facial expressions that this is the expression that it would make. The coloring of the photograph and the natural atmosphere in photo background complement this grumpy tree very well. Overall, this ad is a visualization of NDRC’s slogan, which is the finishing touch on this ad by it being on the bottom right-hand corner, accompanying the NDRC logo.
This NDRC ad is an example of text + image advertising style. In this micro-zoom, color photograph, a single light bulb is screwed into the earth and is shown popped up and surrounded by grass. I like this photograph because it symbolized a fusion of modern technology with nature. This image + text ad is intended to encourage its audience/readers to live eco-friendly: green. I selected a very round font to complement the curve shape of the light bulb. I stylized the second line in the copy to look like a glowing light bulb, complimenting the concept of “good idea!”
This ad represents my execution of an isolated image advertisement. I searched high and low for an image that displayed nature in defense mode, somehow or other. I felt a picture with both of those elements would “speak” clearly enough as an image-only advertisement for NDRC, especially when you consider NDRC’s slogan: The Earth’s Best Defense. I felt that this photograph didn’t require any sort of weaponry to appear defensive; it is haunting enough as it is. The face that is carved into the tree makes the tree look terribly grumpy. However, the carving is very convincing. I couldn’t imagine that if this tree were actually able to make facial expressions that this is the expression that it would make. The coloring of the photograph and the natural atmosphere in photo background complement this grumpy tree very well. Overall, this ad is a visualization of NDRC’s slogan, which is the finishing touch on this ad by it being on the bottom right-hand corner, accompanying the NDRC logo.
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